How Our Analysis Drives Your Results
We combine industry best practices, advanced analytics, and a deep understanding of the Australian market to deliver practical, relevant assessments of advertising effectiveness—no jargon, just clear findings you can use.
Meet Our Analytics Specialists
Our experts bring decades of experience to advertising evaluation
Each team member offers unique expertise in analytics, market research, and campaign assessment. We value transparency, reliability, and client support throughout every collaboration.
We operate with respect for your data’s confidentiality and the specifics of your advertising context.
Jenna Cross
Lead Analyst
Expert in advanced data modelling and campaign performance benchmarking.
Jenna brings over fifteen years of experience in the analytics field, focusing on market trends and statistical evaluation for Australian businesses.
“Understanding the story behind every dataset is key.”
Luke Donovan
Market Insights Lead
Specialises in campaign assessment and audience segmentation analysis.
Luke has worked across multiple industries, delivering actionable insights that help clients tailor their advertising for real-world outcomes.
“Clear analytics lead to confident planning.”
Claire Tan
Data Quality Manager
Ensures every analysis meets the highest standards for accuracy and relevance.
Claire manages our data processes, from collection through to reporting, so our clients receive reliable conclusions for their advertising strategies.
“Accurate information supports better outcomes.”
Trust our team to guide your analysis with professionalism.
Our Evaluation Process
A practical, step-by-step approach anchors our assessment, ensuring consistent results and actionable insights for each campaign review.
Data Collection & Review
We begin by gathering campaign data and related metrics. Our team reviews this information to establish context and relevance for analysis.
Secure Data
All data is handled confidentially and securely.
Complete Info
We request all relevant reports and campaign details.
Market Benchmark Comparison
Collected data is assessed against industry benchmarks and typical market performance indicators for the Australian context.
Benchmark Set
We set meaningful, fair comparison points.
Fair Analysis
Comparison ensures realistic measurement.
Insight Generation & Recommendations
We interpret findings to produce practical recommendations—highlighting strengths, weaknesses, and next steps directly applicable to your campaigns.
Clear Reports
User-friendly summary of findings.
Tailored Advice
Recommendations fit your business needs.
Follow-Up & Continuous Monitoring
We encourage periodic reviews so performance tracking becomes an ongoing part of your advertising management.
Ongoing Checks
Continued insight as strategies evolve.
Support
Available to discuss findings any time.
How We Differ from Other Providers
Our transparent approach and deep local expertise set us apart from traditional advertising assessment firms.
| Core Features | valquorimexi Analytics | Market Metrics Group | Insight Assess |
|---|---|---|---|
| Local Market Understanding | Australian focus | General approach | Mostly global |
| Process Transparency | Step-by-step reporting | Variable detail | Summary only |
| Audience Insights Depth | Detailed segments | Basic groups | Limited scope |
| Actionable Recommendations | Tailored advice | General tips | Broad suggestions |